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About the Author: Michael Marlin Jr.
Google Ads nerd, dad, founder of MarlinSEM and Copy Army. ❤️ I help businesses get better results from Google Ads. Since 2006, I have been using Google Ads to run successful pay-per-click search campaigns, particularly for small, service-based businesses. My specialty is helping businesses improve their response rates and return on ad spend, while also controlling costs (against other advertisers and Google itself). I geek out about helping businesses succeed with Google Ads, and I look forward to helping you too.