6 Reasons Not to Use Performance Max in Google Ads
Google says that AI-powered ad campaigns like Performance Max are “the future” of Google Ads. But [...]
Which Google Ads Campaign is Best for a Small Business?
Selecting a campaign type in Google Ads should be based on the specific goals of the [...]
Do Google Ads Work on a Small Budget? 7 Critical Tips
A common misconception about using Google Ads is that you need to spend a ton of [...]
Why You Should Be Checking Your Search Terms in Google Ads Every Day
Reviewing search terms in Google Ads has always been important, as these terms are invaluable for [...]
Google Ads for Locksmiths: Why So Stinkin’ Difficult?
Using Google ads is a great way for locksmiths to advertise their services locally, but the [...]
What is a Half Conversion (0.5) in Google Ads?
Fractional Credit Conversions, Explained In Google Ads, a half conversion means that more than one ad [...]
Performance Max vs. Search Campaign: Which is Better for Google Ads?
If you're comparing Performance Max vs. Search Campaign in Google Ads, there are a few things [...]
How to Use Google Advertising for Limousines & Car Services [Updated 2024]
Surprising Results in a Crowded Market With the growth of Uber and Lyft, car service companies [...]
Negative Keywords Save You Money. Here’s How.
Negative keywords are a critical piece of every Google Ads campaign. If you haven't added any, [...]
How to Set a Max Monthly Budget in Google Ads
A better way to control costs -- aside from your average daily budget When you [...]