7 Reasons Not to Use Performance Max in Google Ads
Google says that AI-powered ad campaigns like Performance Max are “the future” of Google Ads. [...]
Negative Keyword Match Types in Google Ads (Cheat Sheet & Printable PDF)
In Google Ads, choosing negative keyword match types is not always intuitive. That’s partly because [...]
Have We Been Underestimating Broad Match?
Broad match keywords have long been viewed as the rotten egg of match types in Google [...]
How Much Do Google Ads Cost? [2025 Pricing Guide]
A Guide to Google Ads Pricing The cost of using Google Ads depends on several factors, [...]
How to View Conversion Actions in Campaign View (Google Ads)
View your conversion actions as a table row Here’s a simple little tip for checking which [...]
How Much Should You Spend on Google Ads?
Tips for Setting Your Google Ads Budget Determining how much to spend on Google Ads is [...]
Is Your Google Ads Account Leaking Money? 8 Ways to Stop It
Reasons for losing money in Google Ads I love Google Ads. Full stop. It’s one of [...]
Google Ads Not Spending? 13 Things to Check
So, you’ve just launched a PPC campaign, but nothing’s happening. Why is Google Ads not spending? [...]
How to Use Google Ads for Limo Services [Updated 2024]
Surprising Results in a Crowded Market With the growth of Uber and Lyft, limousine companies are [...]
Which Google Ads Campaign is Best for a Small Business?
Selecting a campaign type in Google Ads should be based on the specific goals of the [...]
Do Google Ads Work on a Small Budget? 7 Critical Tips
A common misconception about using Google Ads is that you need to spend a ton of [...]
Why You Should Be Checking Your Search Terms in Google Ads Every Day
Reviewing search terms in Google Ads has always been important, as these terms are invaluable for [...]
Google Ads for Locksmiths: Why So Stinkin’ Difficult?
Using Google ads is a great way for locksmiths to advertise their services locally, but [...]
What is a Half Conversion (0.5) in Google Ads?
Fractional Credit Conversions, Explained In Google Ads, a half conversion means that more than one ad [...]
Performance Max vs. Search Campaign: Which is Better for Google Ads?
If you're comparing a Performance Max vs. Search Campaign in Google Ads, there are a few [...]