How Much Search Term Data is Google Ads Hiding from You?
A recent report in Search Engine Land estimates that Google Ads is hiding between 20% to [...]
Have We Been Underestimating Broad Match?
Broad match keywords have long been viewed as the rotten egg of match types in Google [...]
How Much Do Google Ads Cost? [2025 Pricing Guide]
A Guide to Google Ads Pricing The cost of using Google Ads depends on several factors, [...]
How to View Conversion Actions in Campaign View (Google Ads)
View your conversion actions as a table row Here’s a simple little tip for checking which [...]
How Much Should You Spend on Google Ads?
Tips for Setting Your Google Ads Budget Determining how much to spend on Google Ads is [...]
Is Your Google Ads Account Leaking Money? 8 Ways to Stop It
Reasons for losing money in Google Ads I love Google Ads. Full stop. It’s one of [...]
Google Ads Not Spending? 13 Things to Check
So, you’ve just launched a PPC campaign, but nothing’s happening. Why is Google Ads not spending? [...]
How to Use Google Ads for Limo Services [Updated 2024]
Surprising Results in a Crowded Market With the growth of Uber and Lyft, limousine companies are [...]
6 Reasons Not to Use Performance Max in Google Ads
Google says that AI-powered ad campaigns like Performance Max are “the future” of Google Ads. [...]
Which Google Ads Campaign is Best for a Small Business?
Selecting a campaign type in Google Ads should be based on the specific goals of the [...]